Every growing business will eventually arrive at a crucial crossroads — the founding team is no longer able to devote valuable time and energy to selling or operating the business because the burdensome accounting tasks have become crippling.
At this point, you have a decision to make — do you hire an in-house employee to handle your finances or do you look for tools to accomplish those accounting tasks in a smarter, more valuable way? We believe strongly in Option B because the value ceiling is much higher.